Thoughts

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SHLTR™ Magazine celebrates the creativity of the San Francisco Bay Area while connecting local design talent with a global audience. Founder/Editor, Zahid Sardar, whose work has been featured in The New York Times, Dwell, …
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What do you do when you’re a reputable Miami-based jeweler with a glittering local reputation but a serious case of digital FOMO? You go big, bold, and a little bougie with a digital growth …
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Ajisai Sushi might serve elegant rolls and sashimi, but their challenges were anything but delicate. Despite launching with high hopes and a major investment, their spacious Tampa location was looking a little too spacious …
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It was about cultivating genuine connections, sparking curiosity, and building extraordinary momentum that turned Giggles into a talked-about platform, all without a single dollar spent on advertising. The Power of Going Viral Organically We …
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When we joined forces with Duval Fits, one goal loomed large: transform the emerging men’s fashion brand into a competitive player in the B2C realm. Through expert implementation of social media strategies, advanced ad …
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Nestled in the rugged mountains of Northern California's Salmon and Klamath ranges, Trinity County is a treasure waiting to be discovered. With its untamed beauty, clear alpine lakes, winding rivers, and peaceful small-town charm, …
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The Challenge We FacedWhen Elixir came to us, we knew the challenge wasn’t small. The wellness market is crowded, with consumers growing weary of loud claims and "get healthy quick" gimmicks that rarely deliver. …
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San Francisco Bay Area commuters, meet the Clipper card like you've never seen it before. We reimagined transportation, turning the mundane act of getting on a train or bus into an exhilarating visual experience. …
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A Campaign Born From Personal Connections Dementia and Alzheimer’s come with challenges that extend far beyond the diagnosis itself. For many, finding clear and accessible information becomes part of the struggle. Mark and I …
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Whenever a project lands on my desk, the first thing that comes to mind is how we can craft a narrative with authenticity. The Visa product video, in many ways, was about capturing the …