The Challenge We Faced
When Elixir came to us, we knew the challenge wasn’t small. The wellness market is crowded, with consumers growing weary of loud claims and "get healthy quick" gimmicks that rarely deliver. Elixir was different—a drink that combined incredible taste, true nutritional value, and natural ingredients—but it needed a design to match that authenticity

Injecting Fun and Approachability
We started by taking a deep look at the health drink space and realized something was missing—a sense of fun and approachability. From there, we crafted a modern logo that reflected Elixir’s lighter, welcoming tone. To bring the brand to life, we leaned into ingredient photography, capturing the natural goodness behind every sip, and used playful graphics across their website and materials. We even turned their delivery vans into bold, on-the-go statements and designed print ads that celebrated their unique ingredients and fresh style. Everything we created worked to tell one clear and engaging story—Elixir isn’t just another health drink. It’s something you want to enjoy every day.

The Guiding Principle: Design with Purpose
Throughout the process, we focused on one guiding principle—design with purpose. For us, this wasn’t about flashy gimmicks or overblown promises. Every choice, from the tranquil color palette to minimalist typography, reflected the calm and authenticity that Elixir embodies. We saw the bottle as more than packaging; it’s an invitation to pause, reset, and savor. By cutting through the noise with a grounded, intentional design, Elixir stands out as a symbol of mindful living.A Brand That Connects
For us, the most rewarding part was crafting a brand that truly connects. Elixir reminds people that wellness isn't about perfection—it’s about progress, one sip at a time. And in those 16 ounces, we’re proud to have created something that inspires trust, joy, and balance in a market that needed it most.

A Brand That Connects
For us, the most rewarding part was crafting a brand that truly connects. Elixir reminds people that wellness isn't about perfection—it’s about progress, one sip at a time. And in those 16 ounces, we’re proud to have created something that inspires trust, joy, and balance in a market that needed it most.