A Campaign Born From Personal Connections
Dementia and Alzheimer’s come with challenges that extend far beyond the diagnosis itself. For many, finding clear and accessible information becomes part of the struggle. Mark and I know this all too well. For me, it was my mom. For Mark, it was losing one of his closest friends to early-onset dementia. These experiences left us searching for resources to help us understand and cope. But again and again, we ran into a familiar issue—the information was overwhelming, dense, and often hard to digest during an already tough time.
We knew there had to be a different approach. This was the perfect opportunity to combine Mark's expertise in storytelling through documentaries and commercials with my background in crafting impactful branding campaigns through design and advertising. Together, we aimed to create something truly meaningful and visually powerful.
A Simple, User-Friendly Solution
Out of those shared experiences, and a chance meeting with Catherine Madision, a neurologist specializing in dementia caregiving, The Human Touch was born. We wanted to create something that didn’t make navigating the unknown harder but instead gave people a sense of clarity and connection. This drove us to envision a platform with an easy-to-navigate website full of clear, meaningful content including a nationally syndicated documentary series, podcasts, thoughtful interviews, and a social media campaign. Every piece of information is tailored to be supportive, approachable, and straightforward—because understanding dementia shouldn’t feel like decoding a textbook.
Stories That Inspire, Designs That Connect
When imagining the content for this project, we knew it had to stand apart. We aimed for clarity and understanding; we wanted heartfelt stories about individuals learning they have dementia, yet discovering it’s not the end. Instead, they find ways to keep pursuing the passions and activities that bring them joy.
We leaned into what we love—cinematic storytelling and thoughtfully crafted design. Each video, article, or visual piece that we want to create aims to educate and comfort, to serve as a guide through uncertainty while celebrating resilience and an aspirational lifestyle.
Our goal is simple and heartfelt—to ensure that anyone searching for answers about dementia or Alzheimer’s finds not just information, but connection, understanding, inspiration and maybe even a little hope.
Collaboration to Make a Difference
Many creative minds and dedicated organizations have come together to amplify The Human Touch, its message and expand its reach. Among them:
- Steve Morrow, Nationally Syndicated Content Distribution and Producer
- The Gladstone Institute, State-of-the-Art Research
- Steven Gold Pharmaceutical Advertising Advisor
- Deborah Kan Founder, Beingpatient.com, Journalist and Content Subject Developer
- NATE ROBINSON Founder, Ntropic: Film, Visual Effects Innovator
- Dr. Catherine Madison MD, Neurologist
These partnerships elevate The Human Touch beyond a campaign—it’s a movement powered by innovation, compassion, and a collective determination to break down stigma and inspire hope.
