Nestled in the rugged mountains of Northern California's Salmon and Klamath ranges, Trinity County is a treasure waiting to be discovered. With its untamed beauty, clear alpine lakes, winding rivers, and peaceful small-town charm, this region provides a true escape from urban chaos. Here, tranquility meets adventure as you hike mountain peaks, float down rivers, and uncover hidden byways with breathtaking views.

We faced an exciting challenge: how do we capture Trinity County’s unmatched beauty in a way that truly stands out—and outshines neighboring destinations? With our latest advertising campaign, we set out to bring the essence of Trinity to life for nature lovers and adventurers across the San Francisco Bay Area. By blending compelling storytelling with breathtaking imagery, we’ve crafted a campaign that explores Trinity County through the many outdoor activities visitors can enjoy.

Our Vision: Nature Meets Innovation

We wanted to go beyond simply describing Trinity County’s experiences. Instead, we aimed to immerse potential visitors in the magic of discovering this hidden gem. Using beautiful outdoor imagery, we unlocked new ways to create visuals that feel as real and refreshing as a dip in the Trinity River.

The result? A campaign that transforms Trinity County into more than just a destination—it’s a rejuvenating escape, a step back into simpler times, and an irresistible call to reconnect with nature. The visuals have a dream-like quality, combining the county’s dramatic landscapes, rich history, and vibrant culture. They showcase Trinity as both a serene retreat and an exhilarating adventure, making it clear why it’s a must-visit over more crowded destinations.

Our Goals and Focus

This campaign isn’t just about beautiful imagery—it's about making an impact. Here’s what we set out to achieve:

• Driving Awareness: Trinity County is a hidden gem, often overlooked in favor of better-known destinations like Napa or Mendocino. Our goal is to spotlight Trinity as a unique and worthwhile getaway for Bay Area residents.
• Supporting Local Businesses: From riverside lodges to small-town art galleries, Trinity thrives on its tight-knit community. This campaign highlights the county’s unique offerings, encouraging visitors to support local businesses and experience all that Trinity has to offer. 

Through this innovative campaign, we’re sharing the stunning beauty and untapped potential of Trinity County with the world. See the complete case study