THIS WAS THE CHALLENGE
In a world, oops, in an industry marred by widespread corruption, building trust and loyalty among customers was a significant challenge. Cali Xpress needed to differentiate itself from competitors and resonate with both recreational and medical marijuana users.
HERE'S WHAT HAPPENED
After hearing their story, we thought an irreverent Northern California vibe would appeal to stoners, err' I mean customers. We set out to art direct a logo, billboard, instagram, print ads, website, collateral and packaging. This is branding gone wild without losing integrity, quality, and customer loyalty.
"Working with these guys has been a remarkable experience, marked by their commitment to excellence, innovative problem-solving skills, and a collaborative approach that values everyone's input. Their leadership not only leads to high-quality outcomes but also fosters an enjoyable team environment.
Chris Taylor
Founder, Cali Xpress