THIS WAS THE CHALLENGE
Aya Visa wanted to embark on a comprehensive rebranding journey. Why? Their product wasn't atractive to a younger demographic.

 

HERE'S WHAT HAPPENED
So we said...you need a logo refresh, new color palette, modern typography, a brand style guide for consistency, art directed photography, and integrated all of this into a website and collateral. From credit card design to brand video and direct mail to online ads.

 

GOOD NEWS
The rebranding has positioned the company as an innovator in the Health Spending Account category, resulting in an increased market share and revenue growth—attracting investors, and opening up new investment opportunities.