THIS WAS THE CHALLENGE
Equii's challenge was to create a trade show booth and ebook design that communicated the revolutionary nature of their protein bread.

 

HERE'S WHAT HAPPENED
After reviewing the brand, we concluded their photography did not convey how it actually tasted. Which btw is delicious. Focusing on photography that waters your mouth, we created larger than life visuals of a women biting into a cheesey pizza snack supported by features and benefits along the side of the booth.

Following this same taste strategy to the ebook, we showcased how great this bread tastes alongside a narrative about Equii that provided valuable information about the benefits of incorporating protein bread into a healthy diet. It's quickly becoming a crowd favorite!