THIS WAS THE CHALLENGE
Greenline faced the challenge of low visibility in an oversaturated market. This lack of awareness among potential clients limited its growth potential and ability to attract new business. Additionally, the marketing needed to refine its story to clearly communicate its unique value proposition and differentiate itself from competitors.
HERE'S WHAT HAPPENED
Launching an integrated rebranding and markerting campaign, leveraging both online and offline channels, increasing visibility and reaching a larger audience. Including a new logo, website, on location photography, direct mail, collateral, and tradeshow booth, the brand story was refined, focused on showcasing their original narrative, improving the visibility of their success stories, and showcasing tangible value to their clients.
ONE LAST THING
Really liked making these sci-fi images work for Greenline. It's a pretty awesome departure. Thank you, Dr. Stranglove.
"Since the launch of our rebranded identity, we've seen a significant uplift in brand recognition, customer engagement, and overall market presence. It's evident that Greenline's branding work isn't just aesthetically pleasing; it's strategically effective."
Chief Marketing Officer, Greenline Industries