THIS WAS OUR CHALLENGE
In the crowded wellness market, consumers are increasingly skeptical of "get healthy quick" schemes that promise rapid health improvements without substantiated claims or comprehensive nutritional profiles. This skepticism was a significant challenge for Elixir, a health drink brand that has distinguished itself through its superior taste, comprehensive nutritional value, and focus on natural ingredients.

 

HERE'S WHAT HAPPENED
First we researched the health beverage market, and learned this category needed some levity. So we crafted a modern logo capturing Elixir's new lighthearted approach. Utilizing really cool ingredient photography and fun graphics for the website and collateral that beautifully captured their brand story. We breathed life into the brand by transforming their delivery vans into mobile billboards. We also designed print ads that showcased their unique ingredients and style. All the while supporting their story—a really great tasting health drink that we can't get enough of.