THIS WAS THE CHALLENGE
Ajisai, a newly opened sushi restaurant in Tampa, found itself in a precarious position—despite a significant initial investment and spacious venue, they were averaging just 35% capacity on prime days. The owners urgently needed a strategy that would generate hype, fill seats, and justify the large-scale operational costs.

 

HERE'S WHAT HAPPENED
Our approach centered on showcasing both Ajisai’s premium quality and its unique dining atmosphere, targeting families, young professionals, and couples seeking a memorable experience. We launched a series of social media campaigns featuring inviting photography, behind-the-scenes footage of master sushi chefs, and testimonials from early diners.

At the same time, we orchestrated a targeted PR push in Tampa Bay and surrounding areas, capturing the attention of local food bloggers, online foodie communities, and travel guides. This integrated effort propelled Ajisai into the local spotlight, securing reservation-only weekends and an average daily capacity of over 80%, including lunch hours—an uncommon feat in the restaurant industry.