WHAT IS GIGGLES?
Giggles is a gamified social platform that blends TikTok’s energy with BeReal’s authenticity by delivering a single, time‑boxed Daily Challenge for everyone to film and upload. Users earn “Aura Points” whenever their clips are liked, commented on, or boosted, climbing daily and global leaderboards that drive friendly competition and repeat engagement. The result is a low‑pressure, creativity‑first space where the conversation changes every 24 hours and popularity is measured by participation, not follower counts.

THIS WAS THE CHALLENGE
Giggles needed to break into an ultra-competitive social media landscape, demanding a viral launch strategy that would stand out and quickly attract users in anticipation of its product release.

 

HERE'S WHAT HAPPENED
Our team created a cutting-edge social media campaign that leveraged a trending topic, positioning Giggles as the next big platform poised to surpass giants like TikTok and Instagram. By deploying influencer partnerships, highly tailored content, and innovative Instagram/TikTok ads, we successfully built massive online excitement before the product launch. As a result, Giggles amassed over 100,000 Instagram followers and secured more than 100,000 email and phone number signups on its waitlist—all before the app even went live.

 

“We were truly impressed with how quickly MIM helped us capture our audience’s imagination. Their viral-first mindset set the tone for our entire launch.”
—Founder of Giggles