BACKGROUND
Zingari, a mid-century modern Italian Steakhouse and Pasta Bar in San Francisco’s Union Square, has been serving authentic Italian flavors with a modern twist since 1995. Led by Executive Chef Victor Cedillo, its menu features Italian tapas, handmade pasta, dry-aged ribeye, vegan options, and an award-winning wine list. Known for live jazz, private dining, and a warm, community-focused atmosphere, Zingari is a neighborhood gem.

THE OPPORTUNITY
Zingari aimed to enhance its reputation as a top-tier dining destination while preserving its neighborhood charm. The goal was to attract a diverse clientele and highlight unique offerings like live jazz and its award-winning menu in a competitive market.

THE RESULTS
We crafted a digital marketing strategy spotlighting Zingari’s Italian hospitality, live jazz, private dining, and culinary excellence. Through social media, refreshed website, influencer partnerships, and targeted ads, we boosted awareness and engagement. The campaign led to increased reservations, private event bookings, and social media growth, solidifying Zingari as a premier dining destination.

"Zingari is more than a restaurant—it’s a place to connect, restore, and experience true Italian hospitality."
—Krishan Miglani, Founder