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Awareness of Trinity County has been historically low among Californians, with many unsure about what to do, where to stay, or where to eat. Bay Area residents are largely confused about the area, especially anything north of Sacramento.
HERE'S WHAT HAPPENED
We created a marketing proposal to elevate Trinity County Tourism, covering market research, brand development, and enhancing its digital presence. Collaborative efforts included forming partnerships, targeted advertising, and creative content marketing to highlight the county's charm.
We improved visitor services, engaged the community, created events, developed an innovative map helping guide tourists on where to stay and what to do and tracked results for optimization. Seasonal integrated campaigns, guerrilla marketing, eBooks, videos, emails, social media and highlighting the economic impact of travel were also key. Along the way, we implemented strategic timelines and showcased standout advertising efforts to position Trinity County as an unforgettable destination.
Local businesses reported having the best summer season they've had in years. Trinity County brand recognition is up, and visitor numbers have surged, driving economic growth and community pride.
Brand Strategy
Our brand strategy for Trinity County began with research to uncover visitor perceptions and competitive opportunities, positioning the area as a unique, nature-driven escape: Adventure/Fun/Serenity.
Brand Identity
We created a new logo and color palette that reflected Trinity County's essence—adventure, fun, serenity—using earthy tones and vibrant highlights to showcase its landscapes and balance of adventure and tranquility.
Storytelling
Trinity County is where adventure meets serenity, with towering pines, wild rivers, and landscapes that invite both exhilaration and quiet reflection. It’s more than a destination—it’s a place to reconnect, find inspiration, and create stories that stay with you.
Advertising Campaign
The campaign will highlight Trinity County’s adventure and serenity through vivid stories and stunning visuals, inspiring outdoor lovers to explore, reconnect, and create lasting memories.
Social Media promoting a mountain biking race
Print campaign promoting local events and businesses
Print campaign promoting brand awareness
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