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THIS WAS THE CHALLENGE
The challenge for the Pi Electric Bike branding and marketing campaign was to effectively understand and align with customer behavior, preferences, and expectations. Additionally, creating a memorable and recognizable brand identity that highlights the unique selling points and product benefits presented another obstacle.
The challenge for the Pi Electric Bike branding and marketing campaign was to effectively understand and align with customer behavior, preferences, and expectations. Additionally, creating a memorable and recognizable brand identity that highlights the unique selling points and product benefits presented another obstacle.
HERE'S WHAT HAPPENED
Through our market research, it was determined the consumer that would buy this bike is the same one that would buy an Audi. Or a Porsche. It was photographed like a beautiful sport car. Paying attention to all the incredibly well designed components that the manufacturer meticulously crafted.
Through research, storytelling, and visually appealing assets, including a car badge-like logo, we created a successful branding and marketing campaign for Pi Electric Bikes.
"I enjoyed the rebranding and marketing strategy process. It started with innovative discovery workshop which led to the generation of fresh ideas that were previously unexplored. The marketing materials produced were a testament to the power of visual storytelling, with breathtaking photography playing a crucial role in capturing and conveying the brand's unique essence."
Marcus Hays, Founder, Pi Mobility
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