THIS WAS THE CHALLENGE
Despite a strong local presence in Miami, George Gregory Jewelers struggled to penetrate digital sales channels and elevate the perceived value of its collections beyond the existing $27,500 cap on high-ticket pieces.

 

HERE'S WHAT HAPPENED
We crafted an immersive lifestyle narrative around George Gregory’s brand, reinforcing exclusivity and elegance. By reimagining their online presence, revamping social media, and orchestrating high-profile in-person events, we engineered a series of “limited edition” collection launches that sold out within 48 hours. This hype raised the average selling price and expanded their clientele globally. Today, George Gregory Jewelers offers pieces up to $450,000, consistently outperforming competitors with far larger budgets in both brand recognition and sales velocity.

 

“We never imagined our high-ticket items could sell so quickly. Paschke Dwyer’s brand storytelling and marketing strategies catapulted us to a new tier of luxury retail.”
—Owner of George Gregory Jewelers