ORIGIN STORY

SHLTR™ Magazine emerged from the partnership of journalist Zahid Sardar and Creative Director Tim Paschke, who aimed to celebrate the San Francisco Bay Area’s diverse design culture. Combining Zahid’s experience in uncovering design stories with Tim’s skill in creating striking visual narratives, they envisioned a platform showcasing the region’s creativity across all design disciplines. Overcoming challenges and securing a partnership with the Center for Architecture + Design, they established a hub in the iconic Hallidie Building. SHLTR™ now reflects the bold West Coast spirit and highlights groundbreaking projects and local design visionaries.

WHAT WE DID

First we designed the logo. Then we started laying out the magazine, getting the brand look and feel defined. Editorial content followed, defining how stories would be expressed in print and digital form. How do you fund a magazine? Advertisers and private funding have made this possible.