The Human Touch campaign is a groundbreaking multimedia initiative designed to highlight individuals living inspirationally while navigating the challenges of dementia. By blending journalistic integrity with cinematic storytelling, it seeks to reshape perceptions and remove the stigma surrounding a dementia diagnosis.

 

At its core is a television documentary, "The Human Touch: Living Well with Dementia," produced in collaboration with Being Patient, an expert on patient journeys, Eclipse Television, responsible for widespread distribution across major US networks, and the Paschke Dwyer team. Complemented by a digital strategy featuring bite-sized video stories for the web and a strong social media presence, The Human Touch integrates global personal cinematic storytelling across various media formats to transform perceptions and reduce the stigma associated with living with dementia.

 

WHAT WE'RE DOING
Creating a modern-designed, easily accessible, and engaging platform that stands out from traditional medical resources. Featuring complete content integration across all channels, driven by personal cinematic storytelling, and including: video, an original podcast series, social media, print, and more. And we've also secured distribution to an approved nationally syndicated television special (pending funding).

 

WHAT WE'RE LOOKING FOR
As we continue to develop this multimedia campaign, we’re looking to partner with other content creators, distributors, and sponsors who are dedicated to the cause and looking to make a meaningful contribution.