LAUNCH STRATEGY

Our launch strategy for Giggles resulted in over 150 million impressions across social media—achieved entirely through organic tactics with zero dollars spent on paid advertising.

This included a Twitter post that reached 8.6 million views and an Instagram post that alone amassed 9.3 million views.

These massive results were the product of a highly calculated viral growth methodology that combined trend hijacking, meme culture infusion, cross-platform content seeding, and high-impact influencer engagement.

A major catalyst in this viral success was an organic shoutout from LaVar Ball, legendary sports personality, ex-NFL star, and father of the Ball brothers, who proclaimed Giggles as “the next mega-major social media app” to his millions of fans—catapulting the brand further into mainstream awareness.

The success was not a one-off—it marked the beginning of a widespread movement where dozens of additional Giggles-related content pieces reached millions of views, helping to build brand recognition at an unprecedented rate.

GLOBAL WAITLIST SIGNUP EXCITEMENT

Our organic launch campaign didn't just capture attention—it converted it. Over 106,000 users completed Giggles’ full sign-up and vetting questionnaire, requesting early access to the app ahead of its release on the App Store.

These users came from the most valuable global consumer regions—including the U.S., Australia, Canada, New Zealand, and the UK—all within our ideal user persona.

Unlike typical email captures, this was a fully extended form with qualifying steps, demonstrating the depth of interest and quality of engagement the campaign delivered.

VIRAL WITH THE RIGHT AUDIENCE

Our virality wasn’t just massive in scale—it was surgically precise in targeting. Over 80% of our audience engagement came from our core Gen Z and millennial demographics (ages 13–34), confirming that we not only went viral, but went viral with the right audience.

As proof of sustained interest and brand connection, Giggles' Instagram organically grew to over 100,000 followers with no influencer payouts or ad spend—just strategic storytelling and creative content engineering.

ORGANIC SEARCH VOLUME COMPETITIVENESS

Despite no media budget, Giggles reached half the search volume of YouTube Shorts and Instagram Reels at its peak—a milestone nearly unimaginable considering the latter platforms have multi-billion-dollar backing and massive global marketing teams.

This achievement demonstrates the true power of Giggles’ grassroots momentum, PR-free virality, and our proprietary brand amplification techniques that captured interest from millions of curious users across global markets.

Competing head-to-head with some of the most resourced tech giants in the world—without a dime spent—speaks to the exceptional strength of our campaign strategy.