It's About Dementia
Caregiving

+ Project info
BRINGING NEW LIGHT
Alzheimer's and dementia impact nearly 55 million people worldwide, and cases are expected to double in the next 20 years. The Human Touch is being developed as a multi-media campaign to strengthen the knowledge, health, and well-being of anyone caring for a loved one on this journey.
  
WHAT WE'RE THINKING
Recently, we've become acutely aware of the profound impact that Dementia and Alzheimer's is having not only on our personal lives but also on the lives of millions around the world. We feel compelled to make a difference.
 
INSPIRATION
Inspired by our extensive work in the senior living space and conversations with neurologist Dr. Catherine Madison which turned into a partnership, she helped us see the need to create a new narrative.
 
WHAT WE'RE DOING
Creating a modern-designed, easily accessible, and engaging platform that stands out from traditional medical resources. Featuring complete content integration across all channels, driven by personal cinematic storytelling, and including: video, an original podcast series, social media, print, and more. And we've also secured distribution to an approved nationally syndicated television special (pending funding).
 
WHAT WE'RE LOOKING FOR
As we continue to develop this program, we’re looking to partner with other content creators, distributors, and sponsors who are dedicated to the cause and looking to make a meaningful contribution.
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Cinematic

STORYTELLING

It’s a challenging topic, but we’re focusing on the uplifting and aspirational storytelling that keep these caregivers going.

The Human Touch

PODCAST

Currently in development, our podcast series with Dr. Catherine Madison, a humanistic neurologist and Dementia and Alzheimer’s expert, will share her voice, empathy, and knowledge with conversations to include caregivers, scientists and other experts.

Episodes To Include

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The Human Touch

SOUNDBITES

The Human Touch nationally syndicated television show will extend its short stories, illustrating topics from a range of perspectives, resonating with people from all walks of life.

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The Human Touch

GREY MATTER

Explainer Videos

Short fact-based videos will focus on explaining subject matter in a simple and compelling manner. Clear, concise language will pair with visuals, quickly teaching concepts prior to a deeper dive or discussion.

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The Human Touch

COMMUNITY

A Blog For Understanding
Dementia Through
Human Connection

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What’s it like working with these guys?

As a medical professional, I've always understood the importance of clear communication, and these guys truly embodied that in their work on The Human Touch project. The Human Touch is innovative yet intuitive, employing design elements that are not only aesthetically pleasing but also effectively convey our message. Their approach to cinematic film storytelling and scaling our collective imagination is phenomenal, transforming complex ideas into engaging narratives that resonated with our intended audience on a deeply human level.

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Dr. Catherine Madison, MD
Founding Director, Ray Dolby Brain Health Center

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