THIS WAS THE CHALLENGE
Although profitable, Clipper’s vacancy rate represented significant lost income.

 

HERE'S WHAT HAPPENED
They agreed to invest in a brand marketing campaign. Great. We began by listening to their customers and engaging with them to understand what their experience was like at Clipper. That inspired us to position their brand story to create an experience that felt authentic to their customer. A key to the brand story was understanding the whole vibe of what it's like being out on the water.

 

With editorial style photography, modern nauticaul design and smart media placement, this rebranded story helped Clipper break out of the competitive clutter.

 

You know what was cool? We created a large format print advertising campaign. It generated marketplace buzz.

 

THE EPILOGUE
Within 90 days, 50% of the available slips were filled, amounting to a 100% return on marketing investment within the first year.