The Heart of the Story:
Apple & J&J’s Health Revolution
Client: Ntropic, Apple
When Apple and Johnson & Johnson teamed up, we set out to create more than a campaign—our goal was to tell a human story about health. Using our cinematic, immersive style, we put viewers in the midst of real moments: yoga mats, underwater swims, runners pushing their limits, and boxers locked in focus. Our camera wasn't just observing; it was experiencing every heartbeat and breath from within the action.
At its core, this project showcased how the Apple Watch, paired with Johnson & Johnson’s health expertise, lets people track their heart rhythms and gain early insights into conditions like AFib. Our films didn’t focus on specs; instead, they celebrated daily victories and the feeling of being truly present in your body.
We aimed to show that health monitoring is personal and empowering. By following people moving, laughing, and thriving, we revealed how the Apple Watch becomes a seamless, invisible partner in life’s story. For us, and for viewers, the heartbeat captured on the wrist symbolizes a larger journey—one where technology empowers and inspires people to care for themselves, every single day.
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