Rhoda Goldman Plaza - PASCHKE DWYER

Here, you're
like family.

+ Project info

THIS WAS THE CHALLENGE
72% occupancy was causing alarm when Rhoda Goldman Plaza invited us to help them reimagine their brand story. With trust in our vision, the rebranding project has become a great sucess.

HERE'S WHAT HAPPENED
A branding strategy was developed to tell their story that led to increased occupancy. Our approach involved market research, the creation of a fresh logo, beautiful photography to feel like a Michelin star restaurant, a new website, email campaigns, updated collateral, and brand videos that we're built on the premise of the farm-to-table approach and also encouraging residents to get out and explore their neighborhoods. We wanted to create a great experience to keep residents involved.

The effective execution of this plan culminated in a substantial surge in occupancy, ultimately achieving full capacity.

This was a really fun project to bring a fresh approach to this industry.

What’s it like working with these guys?

In a historic 10 month re-brand experience, I found them to listen and absorb information in a refined manner that reflected in a communication strategy to express our story, ultimately leading us to 100% occupancy for over a year. I, and our Board, have complete confidence in their creative agility to respond to market changes and look forward to working with them for many years. The collaboration could not be more well aligned.

Candiece Milford
Managing Director of Marketing, Rhoda Goldman Plaza