SHLTR™ Magazine celebrates the creativity of the San Francisco Bay Area while connecting local design talent with a global audience. Founder/Editor, Zahid Sardar, whose work has been featured in The New York Times, Dwell, Metropolis, Cultured, and Interior Design, brings credibility and experience to the magazine. We helped shape its vision by creating an identity, integrated branding and digital growth strategy that stands out and connects with readers everywhere.

Here’s a closer look at how we set the stage for SHLTR™ to shine in a crowded design media landscape.

A Bold Iconic Logo

SHLTR™ needed a strong identity to capture its innovative vision, and we answered with a logo that’s nothing short of iconic. By removing the vowels, we created a modern, daring, and timeless logo that reflects the creativity and boldness that SHLTR™ celebrates.

By paying homage to inspiration drawn from Bucky Fuller’s SHELTER magazine, the logo sets the tone for SHLTR™’s entire brand. It’s a clean yet striking emblem that communicates forward-thinking design while nodding to the publication's roots in architecture and innovation.

Cohesion Across Every Touchpoint

What makes a brand unforgettable? Consistency. We created a cohesive visual language for SHLTR™ that extends across every format.

• Monthly Online Newsletter: bold visuals and engaging storytelling to keep readers coming back
• Bi-Monthly Digital Flip-Book: masterful balance between high design and approachable content.
• Upcoming Print Editions: as sophisticated as it's digital counterpart, with the warmth of print

Every detail reflects consistency and character, proving that design isn’t just a part of SHLTR™’s story–it is the story.

Digital Growth That Makes Waves

Having a great product isn’t enough without reaching the right audience. That’s why SHLTR™’s digital growth strategy focuses on driving engagement and brand recognition.

• Social Media Campaigns: Vibrant posts capture attention and build a dedicated following of design enthusiasts
• Outdoor Media: From clever billboards to eye-catching posters, SHLTR™ brings design to the streets
• Curated Events: Immersive experiences where the design community connects and thrives

Instead of shouting into the void, SHLTR™ takes a thoughtful approach to digital media to grow its brand authentically.

Innovative Community of Sponsors

SHLTR™ doesn’t just report on design; it builds a community around it. With support from sponsors like The Wiseman Group, Feldman Architecture, Field Architecture, Aidlin Darling and Walker Warner, SHLTR™ stands out as a collaborative project created by and for the design community.

By hosting events and working out of the iconic Hallidie Building in partnership with the Center for Architecture + Design, SHLTR™ has become a hub for shared ideas, creative innovation, and a sense of belonging for design professionals.

Why Our Work Matters

More than a pretty logo and clean layouts (though spectacular). It's storytelling through design. Every element—from typography to layout systems—is thoughtfully crafted to reflect SHLTR™'s mission in a way that captivates designers and casual readers alike.

Their ability to connect local creativity with a global audience sets SHLTR™ apart and makes it feel like something bigger. With a modern yet timeless approach, we built a platform where design innovation thrives and inspires the design community.