It was about cultivating genuine connections, sparking curiosity, and building extraordinary momentum that turned Giggles into a talked-about platform, all without a single dollar spent on advertising.
The Power of Going Viral Organically
We crafted a growth strategy that leaned into trend hijacking, meme culture, and influencer engagement without paid incentives.
The results? Over 150 million impressions organically, including a Twitter post that garnered 8.6 million views and an Instagram post amassing 9.3 million views. A standout moment in this campaign was an unsolicited shoutout from LaVar Ball, the iconic sports personality. Describing Giggles as “the next mega-major social media app” to his legion of fans, LaVar’s organic endorsement propelled the platform into mainstream awareness nearly overnight.
This wasn’t a fleeting viral moment, either. Dozens of additional content pieces created by users contributed to massive engagement, sparking sustained curiosity about the platform.
Creating Virality with Precision
Going viral isn’t a guarantee of success without hitting the right audience, and we ensured the campaign’s outreach was laser-focused. Over 80% of the audience engagement came from Giggles’ core demographic of Gen Z and millennials (ages 13–34).
One of the most remarkable outcomes? Giggles’ Instagram surpassed 100,000 followers organically. No paid influencer campaigns, no ad spend. Just storytelling designed to captivate, intrigue, and inspire adoption.
Competing with Giants on a Grassroots Budget
Perhaps one of the most telling indicators of Giggles’ success was its astronomical climb in search visibility. Competing against behemoths like YouTube Shorts and Instagram Reels, Giggles achieved an organic search volume equating to half of what these multi-billion-dollar platforms achieved in the same period.
To put it in perspective, the competing platforms have backing from some of the world’s largest corporations, with unmatched resources dedicated to global advertisements. Yet Giggles, powered only by grassroots virality and strategic amplification techniques, carved out its space.
Turning Excitement into Deep Engagement
The buzz surrounding Giggles wasn’t superficial. It translated directly into action. Over 106,000 users from key markets like the U.S., Australia, Canada, New Zealand, and the U.K. signed up during the waitlist campaign. Unlike basic email captures, this process required users to complete an in-depth questionnaire, demonstrating both a sincere interest and commitment.
Our campaign strategy didn’t simply drive fleeting clicks; it carefully cultivated genuine engagement and connection with the audience, fostering a sense of intrigue, exclusivity, and trust.
Beyond Social Media Virality
The campaign’s impact transcended digital boundaries. Giggles became a newsworthy topic picked up by international outlets, all without sending out a single press pitch. This organic media attention not only boosted legitimacy but also demonstrated that our digital strategies could influence mainstream cultural conversations.
This shift from platform chatter to international press coverage signals the deep cultural connection Giggles forged with its audience, an achievement that speaks to the enduring potential of our approach.
Reflections on the Campaign’s Success
This campaign reminds us of the potential that lies in meaningful connection. By serving the audience intentionally—with creativity and care at the forefront—we didn’t just market a product; we created a movement. Giggles became more than an app; it became an emotion, a story, a shared experience.
For enterprise and startup leaders alike, this campaign offers an important lesson. Virality isn’t about chasing trends for the sake of popularity. It’s about meeting people where they are emotionally, creating something worth their time, and turning impressions into lasting connections.
