THIS WAS OUR CHALLENGE
Clover CBD Caramels identified a gap in the CBD industry, where most brands had an earthy aesthetic that didn't reflect the premium nature of their products. We wanted to differentiate ourselves in a crowded market and appeal to upscale consumers by creating a brand image that encapsulated luxury, relaxation, and indulgence.
WHAT WE DID
To achieve this, we crafted a brand that exuded elegance and luxury. Designed the logo and packaging with a sleek, modern look, staged product photography in beautiful settings, and ensured every product was of the highest quality, contributing to a comprehensive relaxation experience. This unique branding approach carved out a niche in the CBD market and attracted a lucrative consumer base.
"We came home from our 4 days of forest bathing in a seriously relaxed state. Plus, your caramels are addictively delicious!!"
Susanne