Domain San Diego Apartments Spot

Apartment hunting is no longer just about square footage or stainless-steel appliances—it’s about imagining the life you’ll live within those walls and beyond. Through lifestyle moments, this spot highlights the ease and joy of apartment living, with an emphasis on "cool pool lifestyle."

The campaign for Domain San Diego Apartments features five short videos highlighting the unique community experience, with one focusing on the "cool pool lifestyle" through authentic, relatable moments like friends drinking, BBQing, and relaxing poolside. By portraying the pool as a hub for connection and relaxation, the videos capture San Diego’s breezy outdoor charm while showcasing a vision of paradise-like living that aligns with the aspirations of ocean-side apartment seekers craving a lifestyle upgrade.

"The multifamily industry can often be replicative, and we wanted to find a creative agency that truly understood our demographic and our vision. Paschke/Dwyer not only proved to be exceptional listeners, but also highly innovative in their approach to producing a beautiful final product. In the end, they not only met but thoroughly exceeded our expectations and it's clear to anyone who see it that our commercial is evidence of that. It not only helped us sell, but it also helped manifest a dream into reality."
Jonathan Yarnold - SVP National Marketing
Wood Partners

Our Domain San Diego Apartments commercial achieves something refreshing. By strategically focusing on compelling lifestyle moments—especially the poolside experience—we captured the aspirations of potential residents. Each scene celebrates coastal living, inviting the audience to see themselves living the coastal beach lifestyle.

For apartment seekers dreaming of life near the ocean, this video was more than just sales tool—it’s an inspiring vision of community, connection, and casual elegance. If life in San Diego feels like a dream, our campaign shows you where that dream starts.