The Human Touch campaign is a groundbreaking multimedia initiative aimed at shedding new light on the experiences of those living with Alzheimer's and dementia. Committed to creating a new narrative around Alzheimer's disease, this campaign merges journalistic integrity with cinematic production to destigmatize the diagnosis.

 

At its core is a four-part television series, "The Human Touch: Living with Alzheimer's," produced in collaboration with Being Patient, an expert on the patient journey of Alzheimer's disease and the Pachke Dwyer team, ensuring widespread distribution across major US networks. Complemented by a robust digital strategy featuring bite-sized video stories for the web and a strong social media presence, The Human Touch integrates global personal cinematic storytelling across various media formats to transform perceptions and reduce the stigma associated with Alzheimer's disease.

 

WHAT WE'RE DOING
Creating a modern-designed, easily accessible, and engaging platform that stands out from traditional medical resources. Featuring complete content integration across all channels, driven by personal cinematic storytelling, and including: video, an original podcast series, social media, print, and more. And we've also secured distribution to an approved nationally syndicated television special (pending funding).

 

WHAT WE'RE LOOKING FOR
As we continue to develop this multimedia campaign, we’re looking to partner with other content creators, distributors, and sponsors who are dedicated to the cause and looking to make a meaningful contribution.